Toy brand LEGO® has launched "Your Game, Your Rules!", a gaming-themed campaign that integrates the worlds of physical LEGO building and virtual gaming, encouraging players to create their own ways to play with LEGO®. LEGO® is releasing sets from five classic gaming IPs: LEGO® Minecraft®, LEGO® Super Mario™, LEGO® Animal Crossing™, LEGO® Sonic the Hedgehog™, and LEGO® Fortnite®. From adventure and puzzle-solving to high-speed racing, these 5 classic themes are here to satisfy every gamer.
From now until October 2nd at Far Eastern Xinyi A13, until September 24th at Banqiao Mega City, and until September 30th at Taichung Top City, LEGO® Taiwan is simultaneously hosting the "Find the Smallest NPC Adventure" experience. This event brings together the 5 classic gaming IPs, inviting players to become adventurers on a quest to "Find the Smallest NPC." It merges virtual and real-world gaming experiences, allowing participants to personally experience the charm of classic game worlds and enjoy the infinite fun of creativity and challenges! Furthermore, during the event period, an "Ultimate Battle" will be held. From now until September 16th, the top three consumers with the highest accumulated spending at designated channels will win an "Ultimate Grand Prize Pack" valued at nearly NT$30,000 and a chance to go head-to-head in a PK showdown with avid gamer and Passion Sisters cheerleader, Hsien Ti-chi (Xiao Di). An additional 50 lucky winners will be drawn to receive LEGO sets, Logitech gifts, or popular games, with a total prize value of nearly NT$130,000, along with numerous other offers and gifts with purchase that you won't want to miss!
LEGO® Launches New Sets Across 5 Classic Gaming IPs, Recreating Familiar Scenes and Interactions for Players to Relive Unforgettable Gaming Moments!
LEGO® is releasing new sets across 5 major classic gaming series. Recreating the thrilling blocky world adventures of LEGO® Minecraft®, "21274 The Warden Encounter" is set in a lush cave and features manually triggered explosion and rockfall functions, while "21276 The Creeper™" is one of Minecraft's most iconic characters. The highly anticipated LEGO® Super Mario™ theme introduces "72039 Mario Kart™ - Bowser's Castle," which includes Bowser's Castle, Bowser in his Standard ATV, and Yoshi in his Mach-8 for high-speed, interactive play, as well as "72043 Mario Kart™ - LEGO® Mario and the Standard Kart," featuring an interactive figure and a Standard Kart with drifting and shell-launching functions.
Moreover, LEGO® Animal Crossing™, with its adorable character minifigures, is launching "77057 Four Seasons: Home Designer Set," which allows for flexible house building with numerous accessories and customization options for both indoors and outdoors, and "77056 Blathers and the Forest Museum," recreating the classic museum scene from the Animal Crossing video game series. Evoking childhood memories, the LEGO® Sonic the Hedgehog™ series is releasing the new "77003 Super Shadow Battle," where you can create new role-playing stories with Super Sonic and the Biolizard, defend the Space Colony ARK, and retrieve the Chaos Emerald from the energy pod. Also new is "77006 Team Sonic Command Vehicle," featuring a detachable cockpit, a stud launcher, and a room with a buggy launch function for highly detailed and interactive play.
Finally, LEGO® Fortnite®, known for its high-fidelity character details, presents "77071 Supply Llama," with a posable head, an opening mouth, a saddle, and various cool supplies to spark endless creativity. The new "77077 Klombo" is a classic large creature from the Fortnite game world, and the set includes Island Adventure Peely and Oro figures that can be placed on Klombo's back for imaginative role-play. Each set is inspired by game scenes, allowing players to experience classic moments and settings through the process of LEGO building and interactive play.
"Find the Smallest NPC Adventure" Features Sets from 5 Classic Gaming IPs, with Interactive Experience Stages in Taipei and Taichung for You to Create Your Own Game World with LEGO®
To encourage children to move beyond screen-only interaction and step into the world of gaming with LEGO® to unleash their creativity and imagination, LEGO® Taiwan has specially created the "Find the Smallest NPC Adventure" puzzle-solving experience at Far Eastern Xinyi A13, Banqiao Mega City, and Taichung Top City. The event invites kids and adults alike to become the protagonists of their own games and enter the worlds of 5 classic gaming IPs. This is more than just a mission to clear stages; it's an opportunity for children to redefine the meaning of play through observation, reasoning, creative extension, and role-playing, becoming the "masters of their own game."
Join the "Find the Smallest NPC Adventure," transform into a little adventurer, and conquer five stages to become a true champion! First, players are invited to scan a QR code to access the website and solve puzzles on their phones according to the map. At the "Flame-Struck Ultimate Racetrack," a LEGO® Super Mario Kart™ race is in full swing. Guess who will break through and claim the championship to earn an achievement badge! Next, in "Operation: Reclaim the Treasure," Metal Sonic and the fierce Biolizard have teamed up to steal the Chaos Emerald!
Quickly open your camera to capture Metal Sonic and thwart Dr. Eggman's evil plan! Successfully photographing Metal Sonic clears the stage. Then, step into "The Case of the Missing Museum Exhibit," where Blathers the curator has discovered the tailbone of the Triceratops is gone! Help Blathers and the islanders find the missing exhibit. Finding it will earn you another achievement badge. Enter the "Amethyst Crisis in the Cave" and quickly use your camera to capture the Creeper and save Steve from danger! Complete the photo to get a badge. Finally, at the "Supply Llama Commotion," enter the Llama's special code to open its saddle and get supplies. Collect all the badges to receive a physical "NT$100 off for every NT$1000 spent" hero coupon at a designated LEGO® Certified Store. We look forward to seeing players of all skill levels conquer every stage and let creativity and challenge be the starting point of their game world!
Secure a Top 3 Spot in the "Ultimate Battle" to Face Off Against Avid Gamer and Passion Sisters Cheerleader Hsien Ti-chi, Plus Numerous Gift-with-Purchase Offers and a Lucky Draw for 50 Winners!
LEGO® is launching the limited-time "Ultimate Battle" challenge, inviting players to compete for the rare opportunity to go head-to-head with avid gamer and Passion Sisters cheerleader Hsien Ti-chi! From now until September 16th, make purchases at designated channels and register your receipt by 3:00 PM on September 18th. The top three players with the highest accumulated spending will win an "Ultimate Grand Prize Pack" valued at over NT$32,000 and will be able to attend the event in person on September 27th to challenge veteran gamer Hsien Ti-chi in "Fortnite" and experience the new LEGO® Super Mario™ series sets!
The "Ultimate Grand Prize Pack" includes LEGO® Super Mario™ series sets and the Game Boy™ set, a Logitech G G923 Racing Wheel and Pedals, a Logitech G G522 LIGHTSPEED Wireless Gaming Headset, and a 12-month Xbox Game Pass Ultimate digital code, among other fantastic prizes. It's designed to satisfy every player's desire to collect and play, allowing them to enjoy an immersive gaming experience that blends the physical and virtual worlds!
But it's not just the top three who can win big! LEGO® is adding a lucky draw for 50 players. Simply make a purchase and register your receipt during the event period to enter! Prizes span popular LEGO® sets, Logitech G gaming gear, and hit games for Nintendo Switch™ 2 and PlayStation®5, with a total value of nearly NT$130,000. Covering gaming equipment, popular sets, and hot games, this is a comprehensive reward for all participating players. Don't miss out on these amazing prizes.
Limited-Time Gift-with-Purchase Offers on Various LEGO® Sets and Merchandise, Featuring a Selection of Popular Sets and Exquisite Logitech Gifts!
This event brings together 5 classic gaming IPs with rich, interactive experiences, allowing you to fully enjoy the fun of combining creativity and building. At the same time, a variety of special offers and gifts are available for all players. In the "Find the Smallest NPC Adventure," collect all 5 badges and visit a designated LEGO® Certified Store to receive a physical hero coupon, which gives you an "NT$100 off for every NT$1000 spent" discount on designated products until October 31st. Additionally, during the event period, take a photo, upload it to social media with the hashtag #YourGameYourRules, and visit a designated LEGO® Certified Store (Far Eastern Xinyi A13 3F, Banqiao Mega City 2F, Taichung Top City 3F) to receive a limited-edition "LEGO® Headphone Stand mini build" for free!
Furthermore, with a single purchase of NT$1,200 or more on designated gaming series (LEGO® Super Mario™, LEGO® Animal Crossing™, LEGO® Minecraft®, LEGO® Sonic the Hedgehog™, LEGO® Fortnite®, LEGO® The Legend of Zelda™, LEGO® Horizon Adventures) at specified channels, you will receive a "LEGO® Game Controller Keychain." Exclusively at LEGO® Certified Stores from September 8, 2025, to September 17, 2025, purchase any 2 LEGO® boxed toys for NT$4610 or more to receive one "LEGO® SEGA® 40769 Genesis™ Controller." With so many valuable gifts, gamers everywhere, get ready to show off your skills in the world of gaming!
via： LEGO