Japan's renowned food manufacturer, Kibun, recently announced the release of the "Kibun Chikuwa Nap Pillow BOOK." This super-cuddly nap pillow is a giant, oversized version of their popular chikuwa fish cake, roughly equivalent to 40 chikuwa! Its adorable design has sparked a frenzy online in Japan, with many netizens clamoring to get one as their new sleep buddy.
This collaboration between Kibun Foods and Japanese publisher Wani Books takes Kibun's classic chikuwa, a bestseller for 52 years, and transforms it into an ultra-luxurious, oversized nap pillow. Measuring approximately 50cm x 20cm, it's roughly the size of 40 chikuwa! It also comes with a bonus booklet packed with chikuwa trivia and secret recipes from Kibun employees.
Its standout features include a hole in the middle perfect for slipping your hand through, super soft and elastic material that's squishy and bouncy to the touch, and Kibun's iconic golden-brown grilled logo branding!
After being shared on X (formerly Twitter) in Japan, it garnered a massive response. Though, let's be honest, the design, complete with the chikuwa's signature hole, might make some minds wander to... less innocent places. ?
This "chikuwa pillow" isn't just for naps; it's also perfect as a quirky living room accent or a comforting cushion for unwinding after work or during lazy days. It's guaranteed to bring instant relaxation! Kibun hopes that this familiar staple, which has graced dining tables for decades, can now become a part of daily life, letting everyone feel the "warmth" of chikuwa even outside of meal times (?).
The product includes a "Chikuwa Encyclopedia" booklet, filled with fascinating chikuwa trivia and creative chikuwa recipes recommended by Kibun employees.
Plus, the first-edition release comes with a limited-edition, full-size "Kibun Fish Paste Product" sticker! There are five designs: "Chikubue®," "Grilled Chikuwa," "Uogashiage®," "Kamaboko," and "Naruto," with one randomly included.
Kibun O-hirune Chikuwa Cushion BOOK
Price: 3,000 JPY
Release Date: November 4, 2025
via： PR TIMES