Japanese toy company KOTOBUKIYA is releasing a new product to celebrate the 20th anniversary of the popular manga "Shugo Chara!" – the "Amulet Heart" 1/7 scale pre-painted figure. It has a suggested retail price of 22,000 JPY and is scheduled for release in September 2026!
"Shugo Chara!" is a shojo manga series written by the manga artist duo PEACH-PIT. It was adapted into a TV anime by SATELIGHT in 2007. The story follows the protagonist Amu, who, along with the Guardians, an organization of students at Seiyo Academy who possess "Guardian Characters," searches for the magical "Embryo" egg that can grant any dream and wish. At the same time, they resolve various incidents caused by "X Eggs" sent out by the evil Easter organization, which is also searching for the Embryo and corrupting people's hearts.
Following the "Amu Hinamori Uniform ver.," this Amulet Heart 1/7 scale pre-painted figure stands approximately 24 cm tall, bringing Amu and Ran's "Sweet Attack" pose to life. The cheerleader outfit's design and wrinkle details are faithfully sculpted. The brim of the pink visor is crafted from transparent material, and the heart-shaped hair accessory is painted with metallic colors, giving the overall piece rich color layering! The fluffy appearance of her hair and pom-poms, combined with her wind-swept skirt, fluttering ribbons, and a heart-shaped transparent base with glitter, create a strong sense of dynamism, perfectly showcasing Amulet Heart's lively and adorable charm!
Furthermore, pre-orders placed on the Kotobukiya official website will include an interchangeable winking face part, offering more display options!
Amulet Heart
Sculptor: ko_nen (modeloft)
Suggested Retail Price: 22,000 JPY
Product Specifications: 1/7 Scale Pre-painted Figure, Approximately 24 cm tall
Release Date: September 2026
via： kotobukiya