If you're into Japanese YouTubers, you definitely know HIKAKIN, Japan's most subscribed YouTuber! This internet sensation is beloved by adults and kids alike, and his fun, witty videos have even attracted collaborations with major celebrities.
On July 12, HIKAKIN dropped a video titled "I'm Announcing HIKAKIN's Brand New Instant Noodles!" officially unveiling his latest collaboration with Nissin Foods: "Curry Miso-Kin." This marks the fourth flavor in their popular "Miso-Kin" series, and it immediately set the internet abuzz!
The "Miso-Kin" brand is a joint venture between HIKAKIN and Nissin Foods. Since the original "Miso-Kin" launched in May 2023, they've rolled out "New Miso-Kin" and "Spicy Miso-Kin," and even opened a physical store!
This time around, the new "Curry Miso-Kin" instant noodles and "Curry Miso-Kin Rice" draw inspiration from the most popular seasoning at their physical store: curry powder! HIKAKIN shared, "I wanted more people to experience this flavor, so I went through countless trials and adjustments. Finally, I've created a bowl I'm truly satisfied with."
▼ The previous "Miso-Kin" series was an absolute smash hit, even sparking a buying frenzy!
Looking back at the original launch three years ago, he admitted, "Honestly, I never imagined so many people would want to try Miso-Kin." He added that for the past three years, his philosophy has been to create "an instant noodle that energizes people." Every time he sees comments on social media like "Miso-Kin is delicious" or "It really picks me up," it fuels his continued efforts.
Beyond the "Curry Miso-Kin" instant noodles, there's also "Curry Miso-Kin Rice," which includes a special curry block not found in the noodle version. Both products are set to hit 7-ELEVEN stores nationwide in Japan starting July 26.
Naturally, everyone's wondering if this new "Curry Miso-Kin" series will spark another buying frenzy like its predecessors. If you're in Japan or planning a trip, be sure to grab some after July 26 and give it a try!
via： みそきん公式ストア