The seventh installment in the Reiwa era of the Kamen Rider series, "Kamen Rider ZETZ," which premiered last year, is nearing its thrilling climax, while information about its successor, "Kamen Rider MY-TH," continues to be unveiled.
Recently, Japanese kimono brand MISAMARU posted an example of their "scholar style" outfit on X, and it immediately exploded in popularity. Why? Because the look is an uncanny match for "Wantsu Moa" from "Kamen Rider ZETZ," much to the brand's own surprise!
This is the outfit MISAMARU posted. According to the caption, it's a scholar-style shirt paired with slim-fit pants, accented with a belt and suspenders – a seriously sharp combination!
The brand was actually promoting their "scholar-style shirts," available for both men and women.
However, the post was instantly flooded with comments from netizens pointing out that the ensemble is a dead ringer for Wantsu Moa's signature look in the show, his standard attire for missions. Fans found it hard to believe the brand hadn't considered this connection!
▼ Wantsu Moa from "Kamen Rider ZETZ"
Netizens also noted that it would be absolutely perfect with just a transformation belt.
Since the official post featured a female model, some users praised how incredibly cool the outfit looked on women, wondering if it was all part of a grand scheme by the Secret Defense Organization CODE.
After the post went viral, the official account even retweeted it, expressing their complete astonishment and confusion about what was happening.
The brand even jokingly clarified that they are a modern Japanese-style clothing brand, not some "secret defense agency."
While MISAMARU claimed to be baffled, leveraging a popular "Kamen Rider" character to grab fan attention is a pretty savvy move for their social media game!