American headwear brand NEW ERA is celebrating Pokemon's 30th anniversary with the "Pokémon 30th" commemorative collaboration collection. Bulbasaur, Charmander, Squirtle, Pikachu, Eevee, Ditto, and more join the party, pairing character embroidery with the 30th-anniversary logo across 59FIFTY, 9FORTY A-Frame Trucker, and 9TWENTY caps. The lineup also includes T-shirts, tote bags, neck pouches, and kids' styles, bringing the collection to 25 items in total. It launches on November 20, 2026.
NEW ERA previously teamed up with Pokemon on collaborative caps and apparel, but this latest collection puts the franchise's 30th anniversary front and center. The 59FIFTY caps weave Pikachu, the original starter trio, and their evolved forms into the embroidery, with select designs featuring Charizard, Blastoise, and Venusaur across different parts of the cap. The 9FORTY A-Frame Trucker pairs a Pikachu silhouette with a choice of black or white, while the 9TWENTY lineup offers versions inspired by Pikachu, Charmander, Squirtle, Bulbasaur, Eevee, Mew, and Ditto. Each cap comes in colors matched to its featured Pokemon, giving fans plenty of ways to rep their favorite.
59FIFTY caps: ¥7,700 each, tax included
9FORTY A-Frame Trucker caps: ¥5,500 each, tax included
9TWENTY caps: ¥4,950 each, tax included
The collection goes beyond headwear with short-sleeve T-shirts, a three-pack of T-shirts, and a tote bag featuring Pikachu and the 30th-anniversary logo, plus a neck pouch. The kids' range includes Youth 9FIFTY and Youth 9TWENTY caps alongside a short-sleeve T-shirt, so fans of all ages can wear their favorite Pokemon.
Short Sleeve Cotton T-Shirt: ¥6,050, tax included
Short Sleeve 3Pack T-Shirts: ¥11,000, tax included
Tote Bag: ¥4,620, tax included
Neck Pouch: ¥4,400, tax included
Youth 9FIFTY cap: ¥4,950, tax included
Youth 9TWENTY cap: ¥4,400, tax included
Youth Short Sleeve Cotton T-Shirt: ¥5,280, tax included
NEW ERA Pokémon 30th Collection
Styles: 25 in total
Release date: November 20, 2026
via： X @NEW ERA JAPAN