LEGO® Introduces "Rebuild the World" Global Brand Concept, Fostering Creativity and Problem-Solving Through Play
Danish toy brand LEGO® is officially rolling out its global brand concept, "Rebuild the World," encouraging builders to use their creativity to transform the world around them. The brand recently unveiled a new campaign video showcasing how children utilize LEGO bricks to build, dismantle, and reconstruct imaginative solutions. Through this process of constructing anything they can imagine, kids develop creativity, communication, and adaptability. To further this mission, LEGO Taiwan is launching a creative challenge, inviting parents and children to unleash their ingenuity, build unexpected solutions, and solve problems creatively, with a chance to win exciting LEGO prizes.
LEGO and Kids "Rebuild the World": Seeing the World Through Children's Eyes to Become Problem-Solving MastersLEGO serves as a universal language for children worldwide, consistently inspiring their creativity and encouraging them to break free from reality by building their own unique worldviews, brick by brick. Now in its third year, the "Rebuild the World" global brand concept recently launched a new campaign video. It tells the story of a knight attempting to cross a river to visit a bear, repeatedly failing with various methods like boats, rockets, slingshots, and bridges. Ultimately, through the collaborative efforts of an entire city's residents, the knight successfully reaches the other side. This fun narrative demonstrates how children can find solutions through continuous building and rebuilding, offering a fresh perspective on the world through their eyes. Julia Goldin, Chief Marketing Officer at the LEGO Group, commented, "We are constantly amazed by the creativity and optimism children display, and the life skills they develop through play. With the global 'Rebuild the World' campaign, we are building a stage to showcase the inspiration children gain from creatively collaborating to conquer challenges."
LEGO Taiwan Launches "Little Knight, Big Creativity" Challenge, Inviting Families to Solve Problems CreativelyIn alignment with the global "Rebuild the World" brand concept, LEGO Taiwan has launched the "Little Knight, Big Creativity" challenge. This initiative invites parents and children to break free from real-world limitations and use the boundless creativity from their young minds to solve everyday problems. Just like the children in the campaign who gather to build and test different solutions, kids can create anything they imagine with LEGO. This process of finding solutions helps children develop crucial skills such as communication, adaptability, and problem-solving. From now until November 7th, participants can upload their child's creation in photo or video format, accompanied by their creative concept. Winning entries will be featured in video format on LEGO Taiwan's official fan page and will receive a LEGO Creator series set, enabling children to continue unleashing their creativity to build more astonishing creations. There's also a chance for their work to be displayed in LEGO stores or at events.
"LEGO Rebuild the World: Little Knight, Big Creativity" Challenge Details● Event Period: Now until November 7, 2021 (Sunday)● Event Website: https://legortw-engage.com/tw/● How to Participate: Create a themed build using at least 20 LEGO bricks. Submissions can be a horizontal photo or a video no longer than 30 seconds, and must include the child's creative concept.● Prizes: 10 winners will receive the LEGO Creator 3-in-1 Fish Tank set (31122).