We're all bombarded with ads from brands, businesses, and even public services every day. But in today's world, traditional strategies just don't cut it. To truly grab attention, you need creativity and a fresh approach to make your message stick and achieve its goal.
Recently, a Japanese X (formerly Twitter) user checked into a hotel in Hakodate. Peering out their window, they were stunned to see a massive promotional slogan emblazoned on the rooftop of a building across the street: "See This Sign? Come In For a Discount!" This hilariously clever marketing stunt sparked major buzz after being shared on X.
The photo from the user clearly shows the message printed directly onto the corrugated metal roof: "See This Sign? Come In For a Discount!" The user couldn't help but praise it, saying, "Instead of just leaving discount coupons at the counter, this makes you actually want to check the place out. Super effective!"
The restaurant in question is "Hakodate Dining Gake" (函館ダイニング 雅家), located near Hakodate Station. The rooftop ad was the owner's brainchild, and they've given their blessing for photos to be shared on social media.
Given its proximity to Hakodate Station and the abundance of hotels and inns nearby, this rooftop ad was specifically designed to catch the eye of visiting tourists. The owner figured it would pique their interest, and it seems to be working wonders!
The post didn't just make people hungry; it also ignited a fiery discussion among design and marketing pros. Comments poured in: "This 'you found it, you get a deal' gimmick ad is brilliant!" "It's not just advertising, it's experience design." "The owner's business acumen is truly top-notch." "You'd feel like 'only I discovered this,' and you'd definitely go."
This "rooftop ad" trend even prompted other users to share similar examples they'd encountered. One user recalled an "adult love hotel" near Osaka's Tsutenkaku Tower with a sign on its roof that also offered a discount if you saw their billboard – same brilliant logic!
The viral "rooftop ad" on X has made everyone realize that advertising isn't just about what you see; it's about the experience, a serendipitous discovery that might just be more enticing to consumers.
So, if you're planning a trip to Hakodate, Hokkaido, soon, remember to peek out your hotel window. You just might stumble upon your own little surprise!
via： togetter