The final episode of the "Hashira Training Arc," titled "Hashira Assemble," which wrapped up last June, brought the entire Demon Slayer story to its absolute climax. Immediately after, it was announced that Demon Slayer: Kimetsu no Yaiba the Movie - Infinity Castle Arc would be a three-part finale. The first chapter officially premieres in Japan this week on July 18th, and tickets for screenings across the country have been snatched up like crazy.
To celebrate the release of Demon Slayer: Kimetsu no Yaiba the Movie - Infinity Castle Arc Chapter 1: Akaza's Return, a series of massive Demon Slayer advertisements have been rolling out at JR stations across Japan since July 14th. The most eye-catching is undoubtedly the "Demon Slayer Gate" installation at JR Shinjuku Station's East Exit, which has many passersby exclaiming, "Is this the entrance to hell?" and attracting countless fans.
Above the ground exit of Shinjuku Station's East Exit, a colossal "Demon Slayer Gate" advertisement has appeared, featuring the iconic line from the anime's antagonist, Muzan Kibutsuji: "The place you're going next is hell." The entire station feels like the entrance to the Infinity Castle, creating an intense visual impact.
This exclusive advertisement, only visible at Shinjuku East Exit, extends into the underground passages of the station, with walls covered in Demon Slayer key visuals, crafting an immersive "journey to hell" atmosphere.
Visiting the East Exit area at night makes the atmosphere even more oppressive.
As soon as the ad dropped, it immediately sparked heated discussions on X (formerly Twitter): "Shinjuku Station's structure already looks super like the Infinity Castle," "So going through the East Exit leads to hell, huh www," "It's a reminder that the hell you're heading to is school and work www," "It really is hell, the daily commute hell w."
Fans were both shocked and amused by the creative advertising, praising the official team for their playful execution.
Additionally, at JR Ikebukuro Station's North Exit, a continuous advertisement called "Demon Slayer Wall" has been on display since July 14th. The entire 29-meter wall is dominated by Demon Slayer character posters, featuring popular characters like Tanjiro, Nezuko, and all the Hashira. This ad campaign will run until August 17th, marking the first time a single work has taken over such a large, month-long advertising space.
Demon Slayer: Kimetsu no Yaiba the Movie - Infinity Castle Arc Chapter 1: Akaza's Return premiered globally in Japan this week on July 18th, followed by Taiwan on August 8th, and Hong Kong, Macau, Singapore, and Malaysia on August 14th. Fans eagerly awaiting the Demon Slayer movie can prepare to see if it will once again shatter box office records.