Even 30 years after its TV anime debut, "Neon Genesis Evangelion" remains a massive cultural phenomenon, constantly dropping new collaborations. It's a testament to the series' enduring charm and influence!
Now, Japanese fashion brand HARE is teaming up with the iconic anime once again for its 30th anniversary. After years apart, the two are joining forces for a fresh apparel collection, set to launch on August 22nd.
Founded in Tokyo in 2003, HARE has always championed easy-to-wear fashion, blending culture and art into a fresh, modern aesthetic. It's a go-to brand for anyone who loves Japanese street style.
This "Neon Genesis Evangelion" collaboration fuses the anime's original 90s worldview with contemporary fashion trends, crafting unique looks perfect for any EVA fan.
▼ EVA / Reversible Track Jacket - Price: 24,200 JPY
Inspired by 90s track jackets, this piece features original jacquard side stripes on the sleeves. The inner lining is printed with all the episode subtitles from the TV series, making it fully reversible!
▼ EVA / All-Over Print Shirt - Price: 13,750 JPY
This shirt showcases a collage print of classic character scenes, rendered with HARE's popular polyester fabric to capture the anime's intricate art style. Available in Asuka and Rei designs.
▼ EVA / Gradient Shirt - Price: 13,750 JPY
Featuring gradient colors representing each character, this shirt has a character graphic printed on the left chest and the entry plug suit number embroidered on the back. Available in Asuka and Rei designs.
▼ EVA / A.T. Field Knit Cardigan - Price: 16,940 JPY
Boldly printed with a full A.T. Field deployment scene, the intricate design is woven directly into the fabric. Even the buttons feature an original A.T. Field design!
▼ EVA / Long-Sleeve T-Shirt - Price: 9,900 JPY
Embroidered with character-specific numbers and floral patterns on the chest, the back features a design encircled by iconic character lines.
▼ EVA / Zip-Up Hoodie - Price: 16,940 JPY
This relaxed-fit zip-up hoodie features an entry plug suit panel design on the front and a line art rendition on the back, making it super easy to style.
via： PR TIMES