Japanese cosmetics giant Shiseido recently announced a net loss in its fiscal year 2025 results, sparking a massive "Support Shiseido" movement across social media. Loyal fans have been spontaneously sharing their favorite products to rally behind the brand.
Amidst this wave of support, popular Nijisanji VTuber Hyakumantenbara Salome also revealed her personal, affordable Shiseido go-tos, drawing immense attention.
Nijisanji VTuber Hyakumantenbara Salome debuted in 2022, quickly captivating audiences with her uniquely entertaining streams and delightfully enigmatic persona. She not only became the fastest VTuber in history to hit one million YouTube subscribers but also holds the title of Nijisanji's most-subscribed member.
With over 150 years of history, Shiseido, a major Japanese cosmetics manufacturer, had initially forecast a small profit for fiscal year 2025. However, the company has now revised its outlook to a net loss of 50 billion JPY, marking the second consecutive year it will be in the red. Shiseido reported a consolidated net loss of approximately 10.8 billion JPY for 2024. The group's estimated net loss for the fiscal year ending December 2025 is 52 billion JPY, which would be the largest loss in the company's history. Approximately 200 Japanese employees were also forced into early retirement.
As the "Support Shiseido" trend gained traction in the Japanese community, Hyakumantenbara Salome posted on X, stating: "I'm just going to introduce some Shiseido products I genuinely love, suddenly felt like sharing!" She then unveiled four of her personal favorites, complete with charming hand-drawn illustrations.
1. ELIXIR Balancing Oshiyasumi Mask (Night Sleep Mask)
Salome raved: "This is a mask you just apply and sleep in. The moisturizing power is insane, and it feels super comfortable to use."
This product is already a cult favorite in the Japanese community. While ELIXIR's toners and serums often have a pricier image, this night mask can be snagged for just over a thousand JPY, making it an "excellent value product."
2. IHADA Lotion & Repair Balm
Describing her experience, she said: "It feels so cool and comfortable when I put it on. I slather it on whenever my skin is inflamed." The IHADA series is known for sensitive skin repair and is a beloved brand among many Japanese netizens.
3. Anessa Day Serum Sunscreen
Salome mentioned this product gives her "total peace of mind" – it offers both sun protection and skincare benefits, making it a daily essential for many Japanese women.
4. Clé de Peau Beauté Primer
Finally, she introduced a primer, another renowned star product from the brand's base makeup line.
Salome's post instantly garnered massive attention, with comments overflowing with fans eager to buy and try her recommendations: "It's been a while since she did a recommendation post, so happy!" "Salome-sama recommended it, I've already ordered!" "I'm buying the same one to use!" "I immediately looked up that night mask!" "Wow, ELIXIR has affordable products too, nice!"
It's clear that many of Salome's fans are female viewers, and some are also following the trend to "Support Shiseido." Regardless, her influence truly highlights Salome's undeniable charm.
This "Shiseido favorite products sharing wave" continues to spread across Japanese social media. Whether it will ultimately help Shiseido bounce back remains to be seen.
Note: Financial figures and earnings forecasts should be confirmed through the company’s official announcements.
via： 壹百滿天原莎樂美官方 X