This year's 23rd installment in the "Pretty Cure" series, "Detective Pretty Cure!," features the incredibly popular character "Ruruka Moriya / Cure Arcana Shadow." She's a Pretty Cure unlike any before, with every appearance sparking fan frenzy and her merchandise practically snatched up the moment it hits shelves in Japan.
Recently, a full-print T-shirt featuring Cure Arcana Shadow dropped on April 24th, and it was instantly obliterated. Fans reported it "sold out in 30 seconds..." and "didn't even last a minute," sparking massive online buzz over its insane popularity.
The item that vanished was the "Detective Pretty Cure! Full-Print T-Shirt Vol.1 Cure Arcana Shadow / Ruruka Moriya," priced at 5,500 yen. The tee, featuring a massive character print, caused a traffic surge the moment it went live. On the official website, this was the *only* character item immediately flagged as "out of stock."
The lightning-fast sell-out sent netizens into a frenzy: "30 seconds is wild!" "Did anyone actually get one?" "It was a war zone!" To make matters worse, the shirts were already popping up on resale platforms for more than double their original price.
Facing the instant sell-out and resale chaos, Brujula STORE, the official vendor, quickly stepped in with an announcement: "Restock is planned for around noon on May 26th, with other retailers gradually replenishing stock from May 26th onwards. We're ramping up production to meet demand as much as possible!"
Even before her official debut, "Ruruka Moriya / Cure Arcana Shadow" from this season's "Detective Pretty Cure!" was already generating buzz with her visuals, and her related merchandise has consistently been a sell-out phenomenon. The official channel also uploaded Ruruka's transformation video yesterday, which racked up over 200,000 views in just one day.
Ruruka's current popularity is arguably unprecedented in Pretty Cure history. How long will this hype last? And what other jaw-dropping moments will she deliver in the anime? Fans are undoubtedly on the edge of their seats.
via： Brujula STORE