PREMICO x Sanrio's Cinnamoroll Asakusa Bunko Leather Long Wallet: Soft & Sweet Yuzen Dyeing Craft!

Japanese brand PREMICO (プレミコ), known for blending high-quality timepieces and merchandise with popular anime elements, consistently drops stunning designs that fans just can't resist.

They've just announced a super cute collaboration with Sanrio's beloved character, Cinnamoroll! This time, they're teaming up with "Asakusa Bunko," a renowned Japanese artisan brand, to create a luxurious leather long wallet using traditional Yuzen dyeing techniques. Priced at 43,780 JPY, it's already available on PREMICO's official website.

Asakusa Bunko itself is a celebrated Japanese craft brand. They take pure white cowhide from Banshu, Hyogo, and dye it with traditional patterns like Edo Komon. Then, they use embossing techniques to create a stunning three-dimensional effect. Every single step is meticulously handcrafted by artisans at the Asakusabashi workshop, resulting in a leather item that develops more character and charm the more you use it.

This long wallet uses Asakusa Bunko's signature white cowhide from Banshu, Hyogo, as its base. It's then colored using traditional Yuzen dyeing, creating vibrant yet delicate color gradients. After that, the patterns are embossed, giving the colors a rich depth and a fantastic three-dimensional texture.

Inspired by the "Cafe Cinnamon" theme, the design features Cinnamoroll happily working and playing, surrounded by his iconic cinnamon rolls. The entire wallet boasts a soft, sky-blue "Bunko-gawa" leather, making it incredibly soothing to look at.

Using the Kata-Yuzen dyeing technique, adorable patterns of Cinnamoroll in various poses, shooting stars, and more are meticulously applied, resulting in incredibly vibrant and detailed colors. The patterns are also embossed, giving them a delightful puffy, three-dimensional feel that cranks Cinnamoroll's cuteness factor all the way up!

Inside, you'll find a whopping 19 storage spaces, including 12 card slots, long compartments perfect for bills, and a zippered coin pocket. It's not just cute; it's super practical too!

Dimensions are approximately 10.5 × 19 × 2.4 cm.

Plus, it comes nestled in a special custom gift box, featuring the same golden foil-stamped design as the wallet itself. Perfect for treating yourself or gifting to someone special!

Cinnamoroll Asakusa Bunko® Long Wallet

Price: 43,780 JPY

via: PREMICO