Bandai’s handheld digital pet game Tamagotchi is a true icon of its era. The brand celebrates its 30th anniversary this year and remains as popular as ever, with new devices and crossover editions continuing to roll out.
Now, Tamagotchi is teaming up with sportswear brand PUMA for the PUMA x TAMAGOTCHI collection, featuring collaborative sneakers, apparel, and accessories. The lineup will launch at retailers across Japan on November 13.
Created to celebrate Tamagotchi’s 30th anniversary, the collection features a playful design that combines the signature branding of PUMA and Tamagotchi across every item.
The collection includes six products, led by PUMA’s iconic low-top Speedcat sneakers alongside fashion pieces, accessories, and a bag.
▼ SPEEDCAT TAMAGOTCHI (2 colors) Price: 16,500 yen
Built on the motorsport-inspired Speedcat silhouette, these collaborative sneakers incorporate classic Tamagotchi details and come in off-white and black.
The genuine leather upper features Tamagotchi-inspired graphics on the Formstrip and heel for an extra playful touch. A Tamagotchi-inspired charm is also attached to the tongue, giving the collaboration its own unmistakable personality.
▼ PUMA X TAMAGOTCHI FZ HOODED JKT (3 colors) Price: 12,100 yen
Made from soft, fluffy fleece, this jacket delivers warmth and comfort through the coldest winter days. Original Tamagotchi-inspired tape runs along the sleeves, while embroidered Tamagotchi characters decorate the back, capturing the collection’s distinctive crossover aesthetic.
A cropped body and relaxed sleeves create a contemporary silhouette that slips easily into a wide range of casual outfits. An embroidered PUMA Cat logo at the hem adds the brand’s signature athletic touch. The jacket comes in black, off-white, and navy.
▼ PUMA X TAMAGOTCHI OVERSIZE CREW SWEAT (3 colors) Price: 10,450 yen
Made from soft brushed fabric, this oversized crewneck sweatshirt offers plenty of warmth and comfort. The bold front graphic draws inspiration from the Tamagotchi characters, with contrasting colors channeling the franchise’s instantly recognizable world.
The PUMA logo on the sleeve cleverly incorporates Tamagotchi elements, while a special label near the front hem commemorates the collaboration between the two brands.
▼ PUMA X TAMAGOTCHI HOODED LS TEE (3 colors) Price: 7,150 yen
▼ PUMA X TAMAGOTCHI SWEAT PT (2 colors) Price: 9,900 yen
▼ PUMA X TAMAGOTCHI MINI GRIP Price: 9,900 yen
Based on PUMA’s classic Grip Bag, this compact design features popular Tamagotchi characters for a premium finish. The bag is made from PU leather with a glossy patent treatment that gives it a sleek, high-shine look.
via： PUMA JAPAN