The LEGO Group, in partnership with the MSY Group, is expanding its retail footprint with a brand new LEGO® Certified Store, set to officially open tomorrow (Oct. 6th) in the Hsinchu SOGO Department Store. The new location will bring the unique digital technology and interactive experiences of LEGO Certified Stores to fans in Hsinchu, offering a fresh and engaging destination for families and builders of all ages!
The Hsinchu store features a stunning "Windy City Mosaic Wall," constructed from 100,000 bricks over the course of a month, depicting the city's famous powerful winds and local landmarks. Furthermore, reflecting Hsinchu's rising arts and design scene, LEGO Taiwan has also brought in a unique 1:1 scale Gogoro 1 3D Model. Created by a Danish design team and inspired by Taiwan's "Scooter Kingdom" reputation, the model champions environmental sustainability and building a better world for the next generation.
LEGO Certified Store Arrives in the Child-Friendly City of Hsinchu on October 6th
"Windy City" Mosaic and a 1:1 Scale Gogoro 1 3D Model from Denmark Create New Must-See Photo Ops
Embracing a mission to celebrate local culture, MSY Group and LEGO® Taiwan commissioned Taiwan's only LEGO Certified Professional, Huang Yen-Chih, to create the "Hsinchu Windy City Mosaic Wall" for the new store. Using nearly 100,000 bricks, the project took one month from design to completion. Inspired by Hsinchu's strong seasonal monsoons and iconic landmarks, the mosaic uses the lively expressions and poses of LEGO minifigures to cleverly capture the city's "Windy City" nickname. The artwork also incorporates famous sights like the clock tower at Nanliao Fishing Port—home of the city's kite festival—and the historic East Gate (Yingxi Men), encapsulating local flavor and kicking off a new wave of LEGO excitement in Hsinchu.
In a nod to Hsinchu's recent growth in the design sector, the LEGO Group's Danish design team was specially invited to create a globally unique 1:1 scale Gogoro 1 3D Model. Inspired by Taiwan's "Scooter Kingdom" status and the global push for sustainability, the model was air-freighted directly to Taiwan. Featuring Gogoro's classic startup sound and highly recognizable headlights, the Danish team used a total of 63,014 bricks to perfectly replicate the smart electric scooter, symbolizing the ongoing effort to build a friendly environment for future generations.
Signature LEGO Store Experiences, Exclusive Hot Sets, and Promotional Gifts Await Fans of All Ages
The Hsinchu LEGO Certified Store is built to international standards and includes signature interactive features. These include the highly engaging "Minifigure Scanner" and the "Digibox" LEGO AR interactive display. Fans can also get creative at the "Pick-a-Brick" wall, featuring a colorful assortment of nearly 100 types of LEGO elements, and the "Build-a-Mini" station, where they can design their own custom minifigures. These digital and hands-on experiences align with Hsinchu's status as a major tech hub and aim to provide diverse and enriching family fun in a city known for its high birth rate.
The new store will also launch with two brand new sets: "71395 LEGO® Super Mario 64™ ? Block" and "21329 Fender® Stratocaster." The "71395 LEGO® Super Mario 64™ ? Block" not only features the game's iconic oversized "?" Block but also contains memorable game levels and classic character microfigures that will stir up nostalgia for players. The "21329 Fender® Stratocaster" perfectly recreates the 1970s Fender® Stratocaster™ guitar and a '65 Princeton® Reverb amplifier, allowing builders to assemble it in either red or black and admire details like the whammy bar, pickup switch, and tuning pegs. Additionally, the highly sought-after LEGO Certified Store exclusive, "71040 The Disney Castle," will be making a triumphant return at the Hsinchu location.
To celebrate the grand opening, a variety of gift-with-purchase promotions will be available. During the opening period, customers with purchases over $4,000 NTD will receive a classic LEGO-colored laptop bag, specially chosen for Hsinchu's tech-focused community. Those who spend over $6,000 NTD will receive the "40145 LEGO Store" set. Furthermore, a purchase of any Harry Potter sets totaling $4,000 NTD will earn customers the "30628 The Monster Book of Monsters." These grand opening GWPs cannot be combined with other promotions and are available only while supplies last. With a wide range of exclusive sets and special gifts, the new store is ready to thrill LEGO fans in Hsinchu!
Hsinchu LEGO Certified Store
Grand Opening: October 6, 2021, 11:00 AM
Address: 1F, Hsinchu SOGO Department Store (No. 239, Zhongyang Rd, East District, Hsinchu City)
