LEGO® Certified Store operator MSYAMING INTERNATIONAL GROUP continues to expand its retail footprint in Taiwan, bringing global LEGO experiences to local fans. Just in time for the 2022 Lunar New Year, the company officially opened a new location in New Taipei City on January 25th, debuting Taiwan's very first "Future Concept" store. This new retail format introduces several new features, including interactive Magnifying Glass displays and a New Product Showcase. Most notably, it houses Taiwan's first-ever LEGO Mosaic Maker, allowing fans to get their picture taken and instantly create a personalized, buildable LEGO portrait set. The store also celebrates local culture with a unique "Mosaic Light Wall," which uses transparent LEGO bricks to depict a stunning local landmark.
Connecting with the Community Brick by Brick: LEGO Certified Professional Creates Dazzling 56,000-Piece Mosaic of New Taipei City Hall Plaza
As digital technology transforms global retail, LEGO is rolling out its new "Future Concept" store model worldwide. MSYAMING INTERNATIONAL GROUP has partnered with The LEGO Group to bring this cutting-edge format to Taiwan, offering fans a fresh, interactive building experience. The store features a sleek, minimalist design and multiple hands-on zones designed to immerse customers in the world of LEGO.
"MSYAMING INTERNATIONAL GROUP has long been dedicated to integrating global trends with local culture," said CEO Sung Wen. "By opening this LEGO Certified Store in Banqiao, New Taipei City, with the latest 'Future Concept' design before the Year of the Tiger, we are connecting with the community brick by brick and offering fans a world-class LEGO experience." LEGO Taiwan Manager Han Sheng-Hsu added, "We are thrilled to introduce Northeast Asia's and Taiwan's first LEGO Future Concept Store. We believe that with new features like the Magnifying Glass displays, New Product Showcase, and the Customization Studio, we can continue to provide a richer and more diverse building experience for all LEGO fans."
Embracing its mission to blend with local identity, the Banqiao LEGO Certified Store once again collaborated with LEGO Certified Professional Yen-Chih Huang. Inspired by the iconic New Taipei City Hall Plaza, Huang designed and built a massive Mosaic Light Wall using 56,000 LEGO bricks. The piece brilliantly captures the city's vibrant nightscape, illuminating the connection between creativity and local culture.
In addition to the landmark mosaic, the Banqiao store offers a range of multi-sensory experiences:
• "Theme Theater": A video screen showcasing the latest LEGO product features and promotional news.
• "New Product Showcase": A 360-degree display area for fans to get a close look at the newest flagship LEGO sets.
• "Magnifying Glass": Get an up-close view of intricate LEGO models and appreciate the fine details of the brick-built creations.
• "Customization Studio": Experience personalized services including the "Pick a Brick" wall, "Build a Minifigure" station, and the "Mosaic Maker."
• "Mosaic Maker": Instantly create and purchase a personalized LEGO portrait set. This futuristic and interactive experience offers the latest global trend to a new generation of LEGO fans, sparking endless creative inspiration.
Grand Opening Gifts and Hot New Sets Make the Banqiao Mega City LEGO Store a Must-Visit for the Lunar New Year
To celebrate the grand opening of the LEGO Certified Store at Banqiao Mega City, a series of exclusive gift-with-purchase promotions are available. Shoppers spending over NT$1,200 will receive a "Year of the Tiger Red Envelope & Couplet Set," while a purchase over NT$2,800 earns a "Limited Edition Year of the Tiger LEGO Set." A LEGO LAPTOP BAG is available for purchases over NT$3,500, and those who spend over NT$6,000 will receive the exclusive "40528 LEGO Brand Store" set.
LEGO Certified Store at Banqiao Mega City
Opening Date: January 25, 2022, 11:00 AM
Address: 2F, Banqiao Mega City, No. 28, Xinzhan Rd., Banqiao Dist., New Taipei City
About the LEGO Certified Store at Banqiao Mega City
Operated by MSYAMING INTERNATIONAL GROUP, the LEGO Certified Store at Banqiao Mega City officially opens on January 25th on the 2nd floor of the department store. It is the first store in Taiwan to adopt the new "Future Concept" design, featuring a minimalist aesthetic and interactive displays like the Theme Theater and Magnifying Glass. The store also boasts a unique Customization Studio with a Build a Minifigure station, a Pick a Brick wall, and Taiwan's first-ever Mosaic Maker, all designed to offer a more interactive and personalized building experience. To honor local culture, the store features a "Mosaic Light Wall" created by LEGO Certified Professional Yen-Chih Huang, depicting the bustling night view of New Taipei City.
via： 樂高授權專賣店