Danish toy brand LEGO has launched its "Fortune Tiger Cloud City" event in Taipei, inviting consumers to explore a mystical cloud realm at Uni-President Department Store in anticipation of the Lunar New Year. This annual LEGO New Year celebration marks the debut of an AR-integrated, 4-meter-tall "Cute Tiger" wishing device, alongside a special "Lucky Tiger Fortune Stick" area where visitors can draw LEGO fortune slips to predict their year's luck. The event also features "Fortune Tiger Cloud City" challenge zones and a 30x enlarged photo spot of the "LEGO God of Wealth" from the New Year-themed sets, creating an unmissable LEGO landmark for the holiday season. During the New Year period, LEGO is also offering its highly sought-after "Zodiac-themed LEGO set," a first-ever "Year of the Tiger Red Packet & Couplet Set," and various pop-up store exclusive gifts, all designed to help consumers usher in the Year of the Tiger with roaring success.
LEGO Debuts AR Wishing Device and Year of the Tiger Fortune Sticks to Predict New Year's Luck
To welcome the 2022 Year of the Tiger, LEGO Taiwan has unveiled the enigmatic "Fortune Tiger Cloud City" event at Uni-President Department Store. This technologically advanced interactive experience features the "New Tiger Wishes Soaring High" AR wishing device, a first for LEGO, inviting visitors to make their special Year of the Tiger wishes. Embracing the traditional custom of drawing fortune sticks and welcoming the God of Wealth during Lunar New Year, LEGO is introducing a limited-edition "Lucky Tiger Fortune Stick" area this year, where consumers can draw LEGO Year of the Tiger fortune slips to gauge their luck for the coming year, ensuring a prosperous start. Additionally, the venue showcases a magnificent 40,000-brick "LEGO Tiger," a 30x enlarged "LEGO God of Wealth" from the Year of the Tiger limited set "80108 Lunar New Year Traditions," and oversized Year of the Tiger minifigures, inviting everyone to step into the mysterious Fortune Tiger Cloud City. The event officially kicked off today and runs until February 6th.
Explore the Secrets of LEGO's Fortune Tiger Cloud City: Creative Building Challenges and Interactive Experiences for the New Year
The LEGO "Fortune Tiger Cloud City" event features various interactive challenges designed to test creativity and building skills. These include "Soaring Through Clouds Building Fun" where participants build clouds, "Tiger Roaring Through Clouds" for constructing event-exclusive mini-tigers, "Brave the Flying Cloud Leap" to experience stunt flips from the LEGO City Stuntz series, and "Joy Descends for New Year" a tech-interactive game to collect gold ingots. These activities encourage visitors to engage their intellect and physical coordination as they venture into the mysterious cloud city. Each completed challenge grants an opportunity to ascend to the clouds and receive an exclusive "Mini Tiger" prize. Beyond the on-site activities, several exclusive purchase-with-purchase promotions are also running. From now until February 13th, visitors who complete the challenges at the event venue and make any purchase in-store will receive an event-exclusive "Creative Bricks 4-in-1" gift. Spend over NT$1,200 to get the event-exclusive "Year of the Tiger Red Packet & Couplet Set," and spend over NT$2,800 to receive the highly collectible, annual Zodiac-themed "Year of the Tiger Limited Edition LEGO Set." For purchases over NT$3,800, you can take home an adorable "Year of the Tiger Limited Edition Cap," making this a must-visit destination for the 2022 winter break and Lunar New Year celebrations.
Year of the Tiger LEGO Sets Now Available at Designated Stores Nationwide, Plus Exclusive Gifts for the New Year
LEGO is once again releasing brand-new Lunar New Year sets for 2022. The "80108 Lunar New Year Traditions" set combines six festive family traditions, such as shopping for New Year's goods, spring cleaning, and giving red packets. The "80109 Lunar New Year Ice Festival" set depicts a joyful Year of the Tiger celebration on ice. Both sets, with their rich festive atmosphere and unique tiger-head minifigures, invite consumers to enjoy building with family. Additionally, this year sees the launch of the special Year of the Tiger set, "31129 Majestic Tiger," a 3-in-1 Creator set that can be built into a majestic tiger roaming the forest, a bamboo-eating Himalayan red panda, or a koi fish swimming in a lake. Furthermore, the annual Lunar New Year gift-with-purchase promotions have also begun. From now until February 13th, spend over NT$1,200 at designated LEGO stores nationwide to receive the first-ever LEGO "Red Packet & Couplet Set." Spend over NT$2,800 to get the once-a-year Zodiac-themed "Year of the Tiger Limited Edition LEGO Set." It's never too late to start collecting these coveted items for LEGO enthusiasts.
【LEGO "Fortune Tiger Cloud City" Event Information】
◆ Time: From now until 2/13, Weekdays 13:00-21:00 / Weekends 12:00-21:00 (1/31 New Year's Eve closes at 18:00)
◆ Location: Uni-President Department Store 2F Dream Plaza, Taipei