Since its launch, the LEGO Botanical Collection has not only been widely loved and followed by the public but has also become an excellent decorative piece for integrating into life and embellishing any space. This year, LEGO is once again creating a buzz with the launch of two new products: the "Wildflower Bouquet" and the "Dried Flower Centerpiece." LEGO Taiwan has partnered with Wave Flower to create the dreamy LEGO Botanical Cafe, a "Flowers of Love" pop-up on the streets of the Xinyi District, adding a romantic atmosphere to the Valentine's season.
LEGO Taiwan and Wave Flower have collaborated using the new LEGO Botanical Collection sets, "10313 Wildflower Bouquet" and "10314 Dried Flower Centerpiece," to build the LEGO "Flowers of Love" Cafe. This pop-up event will run from now until February 14th as a limited-time activity outdoors on the 1st floor of Eslite Xinyi Store, inviting consumers to immerse themselves in a lifestyle of romantic floral art and embrace Valentine's Day with the LEGO Botanical Collection.
Romantic Debut of the LEGO Botanical Cafe Pop-up, Unveiling the Dreamy New LEGO "Wildflower Bouquet" and "Dried Flower Centerpiece" for the First Time
Integrating floral art into daily life to create a therapeutic and relaxing lifestyle has become a widespread aspiration. This year, LEGO Taiwan has created the LEGO "Flowers of Love" pop-up cafe, using the "10313 Wildflower Bouquet" and "10314 Dried Flower Centerpiece"—sets that appeal to all plant lovers—as its foundation. Adorned with colorful and romantic dried flower arrangements by Wave Flower and set within a transparent glass house that captures the glistening reflections of sunlight, the overall atmosphere highlights the creativity and exquisite design of the new sets. It showcases the realistic details of various flower species, allowing them to bloom in their most original, natural forms.
The new LEGO Botanical Collection set "10313 Wildflower Bouquet" launched on February 1st. The set includes 10 types of flowers such as Welsh Poppy, Cow Parsley, Leatherleaf Fern, and African Daisy, with each flower and stem meticulously crafted to display its unique growth posture. Released simultaneously, the "10314 Dried Flower Centerpiece" set is inspired by wall-mounted decor. Its design can be split into two sections, allowing consumers to build and display a unique arrangement that reflects their personal style, integrating LEGO into their lives and enhancing home aesthetics. Furthermore, some parts in the LEGO Botanical Collection are made from plant-based plastics derived from sugarcane, demonstrating LEGO's commitment and focus on environmental sustainability.
LEGO Taiwan Partners with Wave Flower and LEGO Certified Professional to Create a Romantic Cafe, Inviting Consumers to Celebrate Valentine's Day with Multiple Exclusive Activities
LEGO Taiwan has joined forces with floral brand Wave Flower to create a romantic flower wall, a trending photo spot on Instagram. The design freely blends the new LEGO Botanical Collection sets with Wave Flower's floral artistry, presenting a vibrant visual feast of a hundred blooming flowers that adds a sweet and romantic atmosphere to the upcoming Valentine's Day. Additionally, LEGO Certified Professional Racky Huang was invited to design several LEGO floral arrangements and create two new LEGO mosaic paintings using LEGO DOTS pieces with a flat painting concept, filling the pop-up cafe with floral scenery.
During the LEGO "Flowers of Love" Cafe pop-up event, LEGO Taiwan is hosting the "Our Love Built Together" activity, inviting consumers to convey messages of love with LEGO. By completing the designated task at the pop-up, taking a photo, checking in, and sharing it, visitors can get a unique and romantic Polaroid photo taken at the romantic flower wall, which was co-created by LEGO and Wave Flower based on the "10313 Wildflower Bouquet."
In addition, LEGO has invited several LEGO masters—Hsin-Wei Chi, Yen-Yang Hou, Cheng-Feng Chan, and Dai LEGO—to use the LEGO Botanical Collection to create unique floral art pieces in their own personal styles. A "'Find the LEGO Flowers'" scavenger hunt has also been launched. During the event period, visitors can pick up a LEGO flower-finding map at the pop-up cafe and search for the LEGO masters' floral creations at various department stores in the Xinyi District: Far Eastern A13 (at the LEGO Certified Store), Eslite Xinyi (at the 5F escalator), and Shin Kong Mitsukoshi A8 (at the 4F escalator). Completing the scavenger hunt by collecting stamps will earn a limited-edition gift. By uploading a photo of the completed map to the comments section of the designated post on the LEGO Facebook fan page, participants will also have a chance to win a limited-edition floral gift from a LEGO master.
New LEGO Botanical Collection Sets on Sale at Designated Stores Across Taiwan, with a Limited-Edition "30634 Friendship Flowers" GWP—This Year's Most Romantic and Innovative Floral Gift
This year, LEGO Taiwan is once again launching the colorful and diverse new sets "10313 Wildflower Bouquet" and "10314 Dried Flower Centerpiece." In addition to the LEGO "Flowers of Love" pop-up cafe, several limited-time Valentine's Day promotions are being offered. From February 1st to February 14th, at designated LEGO stores across Taiwan, customers who purchase any set from the Botanical Collection—"10313 Wildflower Bouquet," "10314 Dried Flower Centerpiece," "10309 Succulents," "10311 Orchid," "10289 Bird of Paradise," "10281 Bonsai Tree," or "10280 Flower Bouquet"—plus any one set from the selected LEGO themes of CITY, Friends, NINJAGO, DUPLO, Disney, or DOTS, will receive a limited-edition "30634 Friendship Flowers" polybag, making it the top choice for the most creative floral gift this Valentine's Day.
【LEGO "Flowers of Love" Cafe Pop-up Event Information】
● Dates & Times : February 1st, 15:30-22:00 / February 2nd - February 14th, Weekdays & Weekends, 11:00-22:00
● Location : 1F, Eslite Xinyi Store (No. 11, Songgao Rd, Xinyi District, Taipei City)
Activity Theme: Our Love Built Together
Activity Time: 2/1 15:30-22:00; 2/02-2/14 11:00-22:00
Description: During the event period, visit the LEGO Botanical Cafe pop-up to build a declaration of love and take a photo. Share it on your personal social media in any format, write "I love @LEGO(TW), @waveflower2018," and tag two friends to discover love with flowers. You will then receive one Polaroid photo taken at the swing area.
Activity Theme: "Find the LEGO Flowers"
Activity Time: 2/1-2/14, during department store business hours
Description: During the event period, pick up a LEGO flower-finding map at the LEGO Botanical Cafe pop-up. Follow the map to find the designated "Flowers of Love" LEGO creations and complete the stamp collection task at each location.
● Collect 1 stamp to redeem an exclusive event gift at a designated store, while supplies last.
● Collect 3 stamps and upload a photo of the completed map to the comments of the designated post on the LEGO Facebook fan page for a chance to win a limited-edition floral gift from a LEGO master. For detailed event information, please refer to the posts on the official LEGO Facebook fan page.