"WE WANT YOU!" The LEGO Superpower Office is now open for check-in. Join us to undertake secret missions in this office full of surprises! This year, the toy brand LEGO® is communicating its global brand concept "Rebuild the World" with the theme "Play is your superpower!" The LEGO Group recently released a "Rebuild the World" brand film, reminding everyone not to forget their playful spirit amidst their busy lives. The story's central theme is about unleashing creativity and showcasing the superpower of play with LEGO.
LEGO Taiwan is specially setting up the "LEGO® Superpower Office" at the Sirius Plaza of the Taipei Performing Arts Center in Jiantan from October 12th to October 22nd, calling on everyone to become superpower employees and take on secret missions in an unexpected secret space! Alongside it, a "LEGO® Superpower Base" mural has been created, gathering the public's superpowers through collaborative building to complete a work full of imagination and creativity. There's also the "LEGO® Superpower House" to play with your superpowers and take the most creative and coolest photos! In addition to the pop-up event, you can also participate in an online submission contest on the LEGO Facebook fan page starting now. Build your own superpower gadget, and participants will have a chance to win the LEGO set "76252 Batcave – Shadow Box"!
Play is Your Superpower: See Infinite Possibilities by Creatively Playing with LEGO Alongside Your Children"Play" is an innate ability for everyone, and through play, children can cultivate creativity and learning skills. However, due to the influence of their upbringing, family, and school education, the instinct to play is gradually and unconsciously neglected, and playtime diminishes. According to statistics from the Danish toy brand LEGO®, 70% of parents prioritize achievement-oriented activities for their children over scheduling playtime. Therefore, The LEGO Group hopes to encourage parents to increase their children's playtime, emphasizing the importance of play in a child's development. The goal is to inspire creativity through LEGO building and encourage children to think outside the box, embodying the "Rebuild the World" philosophy. In the recently released brand film, six children with different personalities and interests accompany their parents to work. The children use their rich imaginations to play with LEGO in the office, instantly filling the once dull and serious workspace with superpowers! The LEGO Group hopes that children can unleash their imagination and creativity through building with bricks, creating infinite possibilities. When you see the world with imagination, you'll discover it seems to possess superpowers!
LEGO Taiwan Creates Three LEGO® Superpower Zones for a 13-Day Pop-Up at Taipei Performing Arts Center in Jiantan, Gathering Everyone's SuperpowersFrom October 12th to October 22nd, LEGO Taiwan is setting up three major LEGO® Superpower Zones at the Sirius Plaza of the Taipei Performing Arts Center, inviting the public to fully express their playful spirit! LEGO Taiwan has created the "LEGO® Superpower Office" inside a giant multi-functional truck. Visitors will transform into new employees of the LEGO® Superpower Office, going through onboarding procedures, familiarizing themselves with the office environment, building teamwork, and being assigned to departments. We invite every partner who dares to play, knows how to play, and understands play to join us in the coolest LEGO® Superpower Office and experience the superpowers of LEGO through creativity! In addition to the LEGO® Superpower Office, LEGO Certified Professional Racky Huang has been invited to use his superpowers to create the "LEGO® Superpower Base" mural. Inspired by the Taipei Performing Arts Center, it transforms into a giant superpower chick artwork from the perspective of LEGO superpowers. The hope is to gather the power of the public, completing the "LEGO® Superpower Base" mural through the collective building efforts of everyone! Hidden within the Superpower Base is a "LEGO® Superpower House," inviting everyone to step inside, feel the superpowers, and turn the world upside down to take the most interesting photos. Additionally, there's a bonus hidden mission: participate in the collaborative creation of the "LEGO® Superpower Base" mural and take a check-in photo at the "LEGO® Superpower House" for a chance to receive a limited-edition LEGO gift! During the weekends, adorable LEGO Minifigures will make appearances to meet everyone. LEGO Taiwan hopes to call upon superpower players from all over to gather their strength and showcase their superpowers!
Superpower Players, Assemble! Online Submission Contest Begins, Seeking Superpower Gadgets from Players EverywhereIn response to the global LEGO brand concept "Rebuild the World," LEGO Taiwan is holding the "Superpower Players, Assemble!" submission contest, inviting everyone to create a whole new universe with their imagination! First, choose a "Superpower Attribute" (Video Games / Vehicles / Alien Exploration / Nature / Entertainment / Outdoor Adventure), build a one-of-a-kind "Superpower Gadget" with LEGO bricks, and then think of a special superpower for it. From now until October 22nd, leave a comment on the designated post on the LEGO Facebook fan page, upload a photo of your Superpower Gadget, and share its attribute and special power. You'll have a chance to win the "76252 Batcave – Shadow Box". We invite everyone to showcase their superpowers through LEGO—Play is your superpower!
【"LEGO Superpower Office" Event Information】
Location: Taipei Performing Arts Center (No. 1, Jiantan Rd., Shilin Dist., Taipei City)
Hours: 10/12 17:00-21:00, 10/13-10/22 12:00-21:00
【LEGO Rebuild the World "Superpower Players, Assemble!" Creative Submission Contest】
Event Period: From now until 2023/10/22 (Sun)
Event Website: https://reurl.cc/6QQOLV
How to Participate:
1. Choose one of the six Superpower Attributes: Video Games / Vehicles / Alien Exploration / Nature / Entertainment / Outdoor Adventure.
2. Build a one-of-a-kind Superpower Gadget with LEGO bricks.
3. Think of a superpower for your Superpower Gadget.
4. Upload a photo of your Superpower Gadget in the comments of the designated post, and share its Superpower Attribute and superpower.
Prize: 76252 Batcave – Shadow Box, 2 winners in total.
