In recent years, soft furnishing design has become a hot topic in Asia, with a growing emphasis on how to express home style by enhancing quality of life, personal taste, and aesthetic sense. In response to this trend, LEGO Taiwan is launching the brand-new home style concept of "LEGO® Style" for the first time, encouraging the public to freely mix and match diverse LEGO products, integrating LEGO elements into home decor to spark creativity and showcase a unique "LEGO® Style" home aesthetic, extending the infinite possibilities of home. To introduce this new home style concept to the public, LEGO Taiwan is also collaborating for the first time with the renowned home furnishing brand IKEA. This partnership will offer limited-time promotions for home decor enthusiasts, with exclusive gifts available for purchases at designated stores during the event period. The public is invited to use IKEA home products and LEGO sets to spark diverse decorating ideas and perfectly integrate "LEGO® Style" into their living spaces.
From May 11th to May 31st, LEGO Taiwan will create Taiwan's only "Add a Touch of LEGO® Style" Home Showroom in the Xinyi Vieshow Cinemas Courtyard in Taipei. The site will feature three themed "LEGO® Style" rooms, guiding the public deep into the unique atmosphere of "LEGO® Style" homes to experience the charm of integrating LEGO into home life. During the "Add a Touch of LEGO® Style" Home Showroom pop-up event, in addition to offering online ordering for all products with free shipping for any amount, LEGO Taiwan will also roll out several exclusive gift-with-purchase promotions. The most collectible among them is the limited-edition "LEGO® Sofa-Shaped Phone Stand," a collaboration between LEGO® Certified Professional Huang Yen-Chih and Funbox. Starting with small LEGO items, you can add a touch of ingenuity to your home. LEGO Taiwan hopes that the series of "LEGO® Style" activities will become a catalyst for daily creative inspiration, allowing everyone to roam freely in the world of LEGO and feel how fun and full of infinite possibilities home style can be.
"Add a Touch of LEGO® Style" Home Showroom Pops Up in Xinyi District—Experience the Brand-New "LEGO® Style" Home Design Aesthetic
To promote the new "LEGO® Style" home aesthetic concept, LEGO Taiwan will build the "Add a Touch of LEGO® Style" Home Showroom in the Xinyi Vieshow Cinemas Courtyard in Taipei from May 11th to May 31st. A total of three "LEGO® Style" themed rooms will be curated, each representing a different home scenario and style. LEGO® Certified Professional Huang Yen-Chih has also been invited to design three works—the Elephant Sofa "The Great Animal Migration," the Electric Standing Desk "Roaming the Stars," and the Pendant Lamp "Hanging Gardens." These three creations correspond to the themes of the showrooms, blending perfectly into the home decor and adding the infinite imagination that "LEGO® Style" brings to life.
In addition to the master-level works by LEGO® Certified Professional Huang Yen-Chih, the three themed showrooms are also enriched with a variety of LEGO sets. Using familiar spaces like the living room, study, and kitchen, "LEGO® Style" decorations are created to evoke atmospheres of quality living, individual style, and tasteful life. For instance, in the living room with a quality living atmosphere, the homeowners are envisioned as a family that loves to travel. Sets like "21332 The Globe," "21347 Red London Telephone Box," and "10298 Vespa 125" are used to add LEGO elements to the living room decor, building travel memories into life and allowing them to travel the world from home. In the study, which exudes individual style, sets like "75375 Millennium Falcon™" and "10330 McLaren MP4/4 & Ayrton Senna" are integrated to express the room owner's personal characteristics and preferences, building freedom and dreams, and allowing them to immerse themselves in their exclusive space to forget their worries and relax. Finally, the kitchen, which showcases a tasteful lifestyle, represents the beautiful aspirations many have for their home kitchen and dining table. Botanical Collection sets like "31208 Hokusai – The Great Wave" and "10328 Bouquet of Roses" are cleverly used to adorn the kitchen, demonstrating how "LEGO® Style" can infuse warmth and happiness into a home space, building delicious memories filled with aroma. The public can add a touch of "LEGO® Style" to their homes according to their interests, satisfying their inspiration for home and building infinite surprises into their lives!
A Dream Crossover! LEGO Taiwan and Home Furnishing Brand IKEA Collaborate for the First Time, Launching Multiple Limited-Time "LEGO® Style" Promotions
The concept of home decoration aesthetics has gradually entered the public consciousness in recent years. Integrating soft furnishing design thinking into life to enhance the overall aesthetic of a space and create an exclusive environment that reflects a unique home style has become a trend. To encourage the public to explore the new "LEGO® Style" home design aesthetic, LEGO Taiwan is collaborating with the renowned home furnishing brand IKEA for the first time. The hope is to combine the LEGO philosophy of creative building with IKEA's passion for home life, enabling everyone to unleash their creativity at home and express their unique style and personality by adding a touch of "LEGO® Style" to their daily lives.
LEGO Taiwan and IKEA are launching limited-time "LEGO® Style" promotions for the first time. From now until June 10th, customers who spend over NT$499 at any IKEA store in Taiwan and make any purchase at a LEGO® Certified Store will receive a select LEGO polybag. During the same period, customers who make any purchase at a LEGO® Certified Store in Taiwan can present their invoice and receipt at any IKEA store to redeem an exclusive home bear spray bottle at the IKEA customer service counter with the purchase of any furniture or home furnishing item. By completing either of the aforementioned spending activities, customers will also have a chance to register for a draw to win plane tickets to LEGOLAND Japan in Nagoya! The public can freely use IKEA home products and LEGO sets to spark diverse decorating ideas and easily integrate "LEGO® Style" into their living spaces.
Bringing "LEGO® Style" into the Home: Professional Soft Furnishing Consultant Carol Li and LEGO Masters Showcase Building Creativity and Share Tips for Upgrading Home Ambiance
Regarding the new "LEGO® Style" home design aesthetic concept, LEGO Taiwan has specially invited renowned soft furnishing consultant Carol Li to share her professional perspective. Carol Li stated, "With the evolution of more exquisite accessories and expanded themes, placing creations at home to add fun has become a design trend for many when decorating their homes. Using LEGO as soft furnishings not only retains the original fun of stacking LEGO bricks but also transcends the framework of LEGO to become a choice for home decor. This allows LEGO to maintain its creative fun while also possessing artistic merit, adding a finishing touch to daily life." Carol Li further shared, "As demonstrated in the 'Add a Touch of LEGO® Style' Home Showroom, the living and dining areas are particularly suitable for using flower-themed LEGO sets. For homeowners who worry about being 'plant killers,' this eliminates the need for care. On the walls, LEGO sets that can be hung as art are a great choice. Besides beautifying the walls, LEGO wall art also has a more three-dimensional feel. In the study, Carol Li believes it's a space to showcase the owner's personality, so large LEGO sets that reflect the owner's interests are very suitable. Paired with lighting design, they create even more tension and a unique spatial style, injecting more fun and personalized elements into the home and integrating the infinite possibilities of LEGO into daily life."
In addition to professional soft furnishing consultant Carol Li echoing "LEGO® Style" with her unique vision, LEGO Taiwan has also invited LEGO masters Chi Hsin-Wei, Hou Yen-Yang, and Chan Cheng-Feng to collectively unleash their creativity and respond to the "LEGO® Style" home design aesthetic trend. They have meticulously created a series of stunning "LEGO® Style" works, which are displayed in the themed showrooms. These include an owl-shaped night light, a hand-shaped phone stand, a retro radio-shaped speaker, and rabbit and squirrel-shaped bookends, among other home decor items designed and made with LEGO. These distinctive and creative works not only instantly upgrade the home atmosphere but also showcase the infinite creative building charm of "LEGO® Style."
【"Add a Touch of LEGO® Style" Home Showroom Pop-Up Event Information】
Event Location : Xinyi Vieshow Cinemas Courtyard (No. 18, Songshou Rd., Xinyi Dist., Taipei City)
Event Dates & Times : 2024/5/11 (Sat) - 2024/5/31 (Fri) Weekdays 13:30-21:00 / Weekends 12:30-21:00
Exclusive Gift : "LEGO® Sofa-Shaped Phone Stand" by LEGO® Certified Professional Huang Yen-Chih X Funbox
【"LEGO® Style" Promotional Information】
☆ 5/11 (Sat) - 5/31 (Fri), "LEGO® Style" special purchase-with-purchase offers available across Taiwan
☆ 5/11 (Sat) - 5/31 (Fri), The "Add a Touch of LEGO® Style" Home Showroom offers online ordering for all products with free shipping for any amount, as well as exclusive gift-with-purchase promotions for the pop-up event
☆ 5/9 (Thu) - 6/10 (Mon), Limited-time "LEGO® Style" exquisite small gifts available at all LEGO® Certified Stores and IKEA stores in Taiwan (The LEGO® Certified Store online shop will not participate in the following activities)