April Fool's Day is here, and you know what that means: the internet is flooded with wild, wacky, and sometimes surprisingly convincing pranks from every corner of the globe. And naturally, our favorite anime, manga, and game IPs are always ready to join the fun, dropping everything from absurd fantasies to projects that feel *just* real enough to fool us.
Cygames' mega-hit mobile game, "Uma Musume Pretty Derby," just dropped its 2025 April Fool's bombshell: the special project "BoC’z we＼n"! Remember the "BoC’z" group of hat-loving Uma Musume from 2023's April Fool's? Well, they're back, bigger and better, with new members joining the ultimate hat party!
This year, the "Uma Musume Pretty Derby" April Fool's extravaganza is a full-blown music festival! The official special website unveils "BoCity," the ultimate pilgrimage site for hat enthusiasts, and gives us an exclusive listen to the brand-new single "BoC-izm," performed by three powerhouse groups: "AM×i," "OK→U," and "CΛ2"!
"OK→U" (OK for You) – born from bucket hats ★ Northern Flight, Admire Vega
"AM×i" (Am I) – born from knit caps ★ Rice Shower, Nakayama Festa
"CΛ2" (C Hat Hat) – born from beanies ★ Duramente, Top Gun, Strong Impact
▼ New Single "BoC-izm" MV
Dive into the virtual music festival on the official website! Click around to explore, groove to the tunes, uncover the lore, and get the lowdown on all the exclusive project merch.
Naturally, a project centered around "hat-loving Uma Musume" demands some epic headwear! And deliver they did, with a lightning-fast release of the "BoC’z we＼n × NEW ERA Collaboration 9FORTY Baseball Cap"!
Want to join the "Hat Lovers Club"? You could snag one of these exclusive caps! Just follow and retweet the official X account for a chance to be one of 200 lucky winners.
And just when you thought they couldn't top it, the team dropped a jaw-dropping retro-style 1987 TV commercial to "promote" the "upcoming" anime, "Uma Musume: Cinderella Gray"! Complete with vintage cassette tape vibes, it's pure dedication. (Don't get too excited, though – that anime release is totally an April Fool's prank!)
Seriously, the Uma Musume team goes all out for April Fool's. We're not talking a simple tweet; we're talking a full-blown website, an MV, and even real-life merch! This marketing blitz is an absolute masterclass.