GU, the affordable fashion brand under Fast Retailing Co., Ltd. (the same parent company as UNIQLO), has a long history of teaming up with popular anime and game IPs. Earlier this year, they dropped collabs with ">Neon Genesis Evangelion and ">Frieren: Beyond Journey's End.
Now, on February 7th, GU officially announced its latest partnership: a "Pokémon Pixel Art" themed apparel collection! Get ready, because this nostalgic lineup hits stores in Japan on April 25, 2025.

This fresh collection is all about "the moment you first met Pokémon" and "the journey of adventure," featuring a range of perfect spring/summer pieces. Iconic Pokémon like Pikachu, Charizard, and Mewtwo are getting a super cool retro pixel art makeover, gracing everything from T-shirts and loungewear sets to bags. Seriously, you'll want it all! Plus, with both adult and kids' sizes available, the whole family can show off their Pokémon love.

Adult Styles & Accessories
▼ Kanto Starter Pokémon & Pikachu Pixel Art T-Shirt - Price: 1,290 JPY


▼ Evolved Kanto Starter Pokémon Pixel Art T-Shirt - Price: 1,290 JPY


▼ Mewtwo Pixel Art Wide Half-Sleeve T-Shirt - Price: 1,990 JPY


▼ Pikachu Pixel Art Embroidered Wide Half-Sleeve T-Shirt - Price: 1,990 JPY


▼ Psyduck Pixel Art Loungewear Set - Price: 2,990 JPY


▼ Slowpoke Pixel Art Loungewear Set - Price: 2,990 JPY


▼ Snorlax Pixel Art Loungewear Set - Price: 2,990 JPY


▼ Boxer Briefs Series - Price: 590 JPY




▼ Socks Series - Price: 390 JPY


▼ Mini Shoulder Bag (Ditto & Pikachu) - Price: 1,990 JPY




Kids' Styles
▼ T-Shirt Series - Price: 990 JPY




▼ Pikachu Packable Windbreaker (Two Colors) - Price: 1,990 JPY



▼ Shorts Series - Price: 1,990 JPY



▼ Loungewear Set Series - Price: 1,990 JPY




▼ Mesh Cap - Price: 1,290 JPY


via: 日本 GU 官網