The sun's getting stronger, and summer's just around the corner! Are your sunscreen defenses ready?
Shiseido's popular Japanese sunscreen brand, ANESSA, is teaming up with the iconic Japanese IP, "Pokémon," for a special collaboration! They're launching adorable limited-edition bottles shaped like Pokémon faces and bodies, set to hit shelves in Japan on April 21, 2025.
This marks the duo's first collaboration in four years since their last one! This time, the theme is "coexisting with nature," featuring Pikachu, Sprigatito, and Piplup. The bottle designs draw inspiration from their adorable forms, showcasing a vibrant world where sunshine and nature thrive together. The campaign's slogan, "Let's Go, Embrace the Next Adventure," encourages everyone to step out of their comfort zones and embrace new, unknown challenges.
▼ Official Commercial
Each of the three bottle designs features the Pokémon's colors and face on the front, with their respective tails adorning the back. And get this – there are even male and female versions of Pikachu!
Beyond the cute packaging, the sunscreen itself boasts top-tier protection with SPF50+ / PA++++. It doubles as a makeup primer, washes off easily with soap, and is packed with beauty ingredients like green tea, citrus, hyaluronic acid, and collagen for long-lasting hydration. Plus, it's lightweight and goes on smoothly without feeling heavy.
With such irresistible designs, we bet fans will be scrambling to grab one! Summer's just around the corner, and a reliable sunscreen is a must-have. These charming bottles are definitely going to be your go-to for on-the-go protection! While availability outside Japan is yet to be confirmed, they'll be hitting Japanese stores on April 21.
via： 日本資生堂官網