With the third part of the *Bleach: Thousand-Year Blood War – The Conflict* anime wrapped and a sequel in the works, the hype for Tite Kubo's legendary series is still going strong. To celebrate, an immersive event called "BLEACH WORLD" is touring Japan, featuring some wild merch—including a 13cm ruler inspired by Gin Ichimaru's infamous "13km" line.
But it's not just the merch that's got fans talking. The event's themed menu has a standout item that's causing a stir online: the "Black Coffin Pudding." Fans are losing their minds over it, joking that you should have to perform the "full incantation" before digging in.
Of course, any *Bleach* fan worth their salt knows "Hadō #90. Kurohitsugi" (Black Coffin) is Sōsuke Aizen's signature move. The epic incantation is a huge part of what makes Aizen such a cool and imposing villain.
Well, the "BLEACH WORLD" event is taking that to the next level. Not only does the "Black Coffin Pudding" come with a coaster featuring the incantation and a design that mimics the Kidō spell, but the official website includes a hilarious note: "Please perform the full incantation when ordering." That's right, if you want this dessert, you'll have to channel your inner Aizen and recite the whole thing. The cringe factor is off the charts.
Fans immediately started imagining how this would play out:
Me: "...I'll have the Black Coffin."
Staff: "Please recite the full incantation."
Me: "Seeping crest of turbidity... one of those, please."
Staff: "Okay, just to confirm your order. That's one 'Seeping crest of turbidity...' Is that correct?"
Me: "Yes."
~~~
Staff: "Here you go! One 'Seeping crest of turbidity...'!"
Seriously? If that actually happens, people are going to die of laughter on the spot.
One fan commented that while they've memorized the chant, actually saying it out loud would turn them into "that awkward, half-laughing otaku." They could already picture the mortifying scene of them trying to order.
Fans are convinced the organizers are just trolling them, daring them to prove their otaku credentials. "I can do it. I know the words. Let me at 'em!" one declared.
While it's unclear if the staff will actually enforce this rule, the gimmick alone is a stroke of genius that *Bleach* fans are loving. If you're in Japan and want to prove your devotion to Lord Aizen, head over to the event, clear your throat, and get ready to chant for your dessert.
For those who need a refresher, here's the incantation for "Hadō #90. Kurohitsugi":
The seeping crest of turbidity. The arrogant vessel of lunacy!
Boil forth and deny! Grow numb and flicker! Disrupt sleep!
The crawling queen of iron! The eternally self-destructing doll of mud!
Unite! Repulse! Fill the earth and know your own powerlessness!
Hadō #90. Kurohitsugi!
via： 「BLEACH WORLD」活動網頁