The "LEGO House Exclusive Products" lineup from the Danish LEGO toy company adds another item! This time it's item number 40507, "I ❤️ Billund"! Just seeing the heart made of LEGO bricks on the front of the box brings a smile to one's face; it's playful and adorable. This product is scheduled to go on sale at LEGO House on March 1, 2026, with a suggested retail price of 749 Danish Krone (DKK).
Comprising 1404 pieces, "I ❤️ Billund" is undoubtedly a romantic tribute from the LEGO Group to the birthplace of LEGO bricks. Within this architectural scene, one can find colorful landmarks such as the LEGO House, Legoland Billund in Billund, Denmark, LEGO Campus (LEGO's headquarters in Denmark), the LEGO System House symbolizing the brand's play system spirit, and the former residence of LEGO Group founder Ole Kirk.
Besides the LEGO House, which is sure to be interesting to build, the editor personally also really likes the baby LEGO minifigure in the model, which is believed to represent the giant "enlarged LEGO minifigure" in front of the LEGO Campus building; it's truly adorable. It's worth noting that this time, the base frame is no longer the familiar black, but instead uses white, giving a light and bright visual effect.
LEGO 40507 I ❤️ Billund
Suggested Retail Price: 749 Danish Krone (DKK), Total Pieces: 1404
Scheduled for exclusive sale at LEGO House on March 1, 2026
Source: LEGO