Launched in March, the latest sandbox-style slow-life game in the Pokémon series, Pokémon Pokopia, has been a hit with players, offering a relaxing and therapeutic new experience that keeps them exploring and earning rave reviews.
Now, IKEA Japan is teaming up with Pokémon for a limited-time event! This massive collaboration couldn't come at a better time, celebrating both Pokémon's 30th anniversary and IKEA's 20th year in Japan. Get ready for in-store displays that recreate rooms straight out of the game, and even a special collaborative "IKEA Island" popping up in-game!
Dubbed "Find Your Happy Home with IKEA and Pokémon" (IKEAでポケモンと見つけよう、楽しい暮らし), the event aims to inspire everyone to create their own unique living spaces, just like in the game. And to mark IKEA Japan's 20th anniversary, both physical stores and the game will host tons of fun activities tied to this epic crossover.
▼ Explore IKEA in-game! "IKEA Island" arrives!
Get ready to explore "IKEA Island," a brand-new cloud island map in Pokémon Pokopia! Just punch in a special in-game "code address" to visit this unique island. It even features "special rooms" designed by IKEA's own interior designers, inspired by Pikachu and Snorlax, offering a direct in-game experience.
And here's the kicker: those Pokémon-themed rooms from the game are coming to life in IKEA's physical stores! You'll get to experience firsthand what it's like to live in a Pokémon-inspired home. Plus, these in-store Pokémon rooms will provide the in-game code address for "IKEA Island," letting you jump between virtual and real-world fun. From April 1st to May 10th, 2026, each store will showcase either both Pikachu and Snorlax rooms or one of them.
▼ Pikachu-themed room
This room, inspired by Pikachu, radiates a lively, energetic vibe. It primarily uses IKEA's children's products, incorporating natural elements like Swedish-style mushrooms and leaves to create an atmosphere reminiscent of a deep forest.
▼ Snorlax-themed room
This room is all about Snorlax's "relaxation first" philosophy. Right in the center, there's a super comfy sleeping area that just begs you to lie down. And get this – a dining table is placed right next to the bed, perfectly matching Snorlax's laid-back rhythm. The wall features a full storage system, perfect for everyday items and even stashing food supplies. With soft blue and white hues, it feels like living on a cloud ☁ – a truly therapeutic space designed for ultimate comfort where you won't want to move a muscle.
The in-store fun also includes a stamp rally! There are seven stamp points throughout the store, each offering a little IKEA trivia. Grab a stamp card upon entry (one per person, yours to keep as a souvenir!).
Plus, IKEA Family members spending over 5,000 JPY in a single transaction will receive original Pokémon stickers (six types in total). Two random designs will be distributed each week, no choosing allowed!
The IKEA restaurant is also joining the party with special collaboration desserts, featuring cakes adorned with Pokémon-themed decorative picks. Please note: IKEA Yokohama, Kyoto, Hiroshima, and Okayama stores will not be participating in this specific restaurant promotion.
All in all, this collaboration is seriously impressive! It's not just about selling merchandise; it's a seamless integration of gaming and real-world experiences. It sounds like the perfect way to explore IKEA while completing some fun tasks. So, if you happen to be in Japan between April 1st and May 10th, definitely check out this awesome event at IKEA!
via： 日本IEKA官網