Sanrio Company, which boasts a vast array of beloved IPs, has launched a collaborative product with Myaku-Myaku (ミャクミャク), the mascot of the 2025 Osaka-Kansai World Expo. This exciting new item, the "Myaku-Myaku x Sanrio Characters Cosplay Keychain," has a suggested retail price of 1,320 JPY per piece and is set to be released in May 2025 at the Expo venue and on Sanrio's official online store!
Myaku-Myaku's design draws inspiration from the Expo's official logo, which was first unveiled in 2020, as well as Osaka's distinctive identity as a "Water Metropolis." Its name, chosen from over 30,000 candidates, embodies the continuous "脈" (myaku, meaning pulse or lineage) of history, tradition, culture, and global connection. While its enigmatic appearance initially drew criticism from netizens, Myaku-Myaku has steadily gained significant popularity through promotional activities and the official commencement of the Expo!
The "Myaku-Myaku x Sanrio Characters Cosplay Keychain" features Sanrio characters adorably dressed up as Myaku-Myaku. Crafted from soft PVC material, the collection includes 7 charming styles: Hello Kitty, My Melody, Pompompurin, Cinnamoroll, Pochacco, Kuromi, and Hangyodon. The circular eye area on Myaku-Myaku's head is customized to each character's representative color, while the body is presented in a vibrant bright blue. Even the small eyes on the rear are meticulously reproduced. Whether used as a keychain or a decorative charm, these keychains are incredibly cute and hold significant commemorative value!
Hello Kitty
My Melody
Pompompurin
Cinnamoroll
Pochacco
Kuromi
Hangyodon
Sanrio Myaku-Myaku Cosplay 3D Mascot Color Keychain
Suggested Retail Price: 1,320 JPY / piece
Product Specifications: Approximately 4.3 cm
Estimated Release Date: May 2025
via： sanrio