The official Pokemon store, Pokémon Center, remains hugely popular, with locations across Japan drawing packed crowds.
The latest addition to its snack lineup is the Pokémon Yurutto Strawberry Rice Cookies (ライスクッキー Pokémon Yurutto いちご味). The cookies come in collectible packaging decorated with artwork by popular illustrator Kanahei. They will officially arrive at physical Pokémon Center stores on October 17.
Created as part of the My First Pokémon Project, an initiative designed to give children more opportunities to engage with Pokemon, these strawberry-flavored cookies have a crisp, light texture that crumbles gently with every bite.
The cookies are made without 29 specified allergens, allowing more people to share and enjoy them together, regardless of whether they have food allergies.
The packaging doubles as a reusable sealed container covered in Kanahei's charming Pokemon illustrations, so fans can keep using it long after the cookies are gone. Inside are eight individually wrapped cookies, with the wrappers featuring Pikachu and Eevee snuggled up together.
ライスクッキー Pokémon Yurutto いちご味
Price: 1,760 yen
Release date: October 17, 2026
via： ポケットモンスターオフィシャルサイト